Digital Marketing

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, DigiComet is at your service!

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At DigiComet, we post on Twitter daily, whether it’s socializing a blog, office event, or relevant curated content. Another great way to stay top-of-mind is by utilizing Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.

A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business’ content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it’s doing well on it’s own, putting money behind it will increase its reach.

It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least $10 each day you advertise on Facebook. We don’t put ad spend behind everything we release on social channels, but when we do, we put at least $25 behind our content. Obviously, more spending will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.